Change the platform. Not the website.

The live site becomes the reference, and the reference doesn’t move.

Before any build work, we capture what your visitors see today and serve it locally as the thing the new site must match.

• Route inventory

  Every page from your sitemap and navigation, plus an address that shouldn’t exist, so the not-found behaviour is checked too.

• Rendered capture

  Each page as a visitor’s browser renders it, stored and served offline, so the comparison never depends on the old host staying up.

• Reference rule

  The snapshot is never edited to make a check pass. If the current site needs a change, it ships first, on its own, and the snapshot moves with it.

Every page, on desktop and mobile, checked against the snapshot before anything ships.

An automated gate loads each page on both versions at a desktop and a mobile width and compares what a visitor would see and use.

• Pixels

  Full-page screenshots compared pixel by pixel. The gate fails if more than 0.5% of the page differs, or if the page height changes by more than 2%.

• Words & structure

  Page text at least 99% identical; the same headings, with the main headings in the same order; the same title, description and canonical URL; the same links and image alt text; the same types of structured data.

• Forms

  The same forms with the same fields. Every form is then tested end to end on the new stack before launch.

• Motion

  Load and scroll animations captured at fixed moments and compared frame by frame, so a site that moved before moves the same way after.

The new site earns its traffic in steps.

Your current site stays live and untouched until the new one has passed every gate.

• Old site untouched

  Your current site keeps running, unchanged, until you sign off on the new one. Going back is one switch at our edge or in DNS, not a rebuild.

• Pinned at 0%

  On our stack, a new version is first tested on your real domain while customers still get the current version: the full smoke suite, plus a performance check against the live site.

• Canary at 10%

  Then one request in ten goes to the new version under a soak test. Any server error rolls everything back automatically.

• Promote to 100%

  Only after every gate passes. The previous version stays on record, so returning to it later is one command.

Every address that works today still works tomorrow.

Search engines and customers remember your URLs. We carry each one across or redirect it in a single hop.

• URL map

  Every URL from your sitemap, your navigation and the pages search engines have indexed, mapped to its new home before launch.

• 301 redirects

  Anything that moves gets a permanent (301) redirect straight to its new address: one hop, no chains.

• Post-launch check

  After cutover, every old URL is requested again and must land where the map says it should.

• Metadata carried over

  Titles, descriptions, canonical tags and structured data move with the pages, and the parity gate checks them.