# HVAC & Home Services Website Kit | RedactLabs

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HVAC & HOME SERVICES · INDUSTRY KIT

# Built for the no-heat call.

A website kit for HVAC and home-service contractors: service-area pages, a 24/7 emergency call path, seasonal campaigns, rebate and financing explainers, lead alerts, a reviews routine that follows Google’s rules, and a 90-day copy of every lead. Built on the same hardened stack as every RedactLabs site.

WHY IT MATTERS

## The lead is the job.

A homeowner with no heat will often call whoever picks up first. Contractor sites lose that moment in small ways: a phone number buried in the footer, a form that emails one inbox and hopes, service areas that exist only as a list of town names, a rebate page nobody has touched since it was written.

This kit is the set of pages and back-end pieces we build so the site does its one job — turning a visit into a booked call — and keeps doing it when something upstream breaks.

FOUND LOCALLY

### Found

Show up in the towns you actually serve.

Pages built around how homeowners look for help: by town, by problem, by season.

- Service-area pages · One page for each town or neighbourhood you serve, with the services, hours and contact path for that area. Built from what you actually do there, not a template with the town name swapped in.
- Seasonal campaigns · Furnace tune-ups before the first cold snap, air-conditioning checks before the first heat wave: landing pages and home-page banners prepared in advance and switched on and off by date.
- Rebate & financing explainers · Plain-language blocks on the rebates and financing you offer. Each one carries an as-of date and links to the program’s own page, so an expired offer never sits on the site looking current.

THE CALL

### Called

When the heat is out, the phone number is the whole website.

A call path that works on a phone at 2 a.m., and a form that answers back.

- 24/7 emergency call path · A tap-to-call emergency number that stays on screen on every mobile page, with your after-hours arrangement stated plainly. We build the path; you decide who answers it.
- Owner alert · Each request goes to your inbox as soon as it is accepted, with the customer’s address set as the reply-to, so answering is one tap.
- Customer acknowledgement · The customer gets a short email confirming the request arrived and saying what happens next, so nobody is left wondering whether it went through.

NOTHING LOST

### Kept

An email outage should cost you an hour, not a customer.

The safety net we already run on two contractor sites, and a reviews routine you can use after every job.

- 90-day lead safety net · Every accepted request is written to durable storage for 90 days, alongside the email. If email delivery fails, the request is still there to read back; if both fail, the visitor is told to try again instead of seeing a false “sent”. The copy keeps the request, not the visitor’s IP address.
- Reviews routine · A short review link that opens your Google review form, and one message you send after every completed job — to every customer, with nothing offered in return. Google’s Maps policy bans rewards for reviews, asking only happy customers, and asking staff to collect a set number of reviews; the routine is built so none of that happens.

## THE DELIVERABLE

One build, kept running.

- Kit build · Everything above, delivered as a fixed-fee Secure Website Build: the same hardened stack, security headers and WCAG 2.2 AA accessibility target as every site we ship.
- Seasonal switch-overs · Campaign pages and banners scheduled by date. On Website Care+ or higher, we update them with you each season as part of monthly content edits.
- Lead read-back · If email ever fails, we read the stored requests back to you from the 90-day copy, using a recovery runbook we already maintain.

The kit builds on the published Secure Website Build (from $6,900 CAD) and a Website Care plan (from $149 CAD/mo). Kit price: from $8,900 CAD. The 90-day safety net went live on two Ontario HVAC contractors’ sites in September 2026: [Air Comfort Mechanical](https://aircomfortmechanical.ca/) and [Supra Heating & Air](https://supraheatingandair.ca/).

## WHAT WE DON’T PROMISE

Plain limits.

- Rankings · We build pages that search engines and AI assistants can read. We don’t promise positions; nobody honest can.
- Answering the phone · The emergency path gets the call to you. Who answers it, and when, is yours to set.
- Rebate terms · Programs change. The explainer blocks carry dates and link to the source; the program itself decides who qualifies.

## Start with the call path.

[contact@redactlabs.ca](mailto:contact@redactlabs.ca) Fixed-fee · scoped on the discovery call

CLARITY BEFORE COMPROMISE.

Built and managed by RedactLabs. Toronto, ON